What "Offers" work best?
It you have read this prelude http://www.landing-page-conversion.com/about/ then you are aware that successful landing page conversion needs an offer. After years of working with “offers” below in no particular order are “lessons learned”. Enjoy!
- An offer that is information, like a white paper or a research report is the lowest risk and achieves the highest rate of capture for many landing pages.
- If the site, after the landing page, sells physical good - free shipping is often a successful offer.
- If you offer a discount remember two key points. Budget shoppers will leave you for a lower price. They are never loyal. Make sure your offer is an industry “best offer” as the visitor will do comparative shopping.
- Value adds often beat a discount. This is the McDonald’s “super size” me approach.
- A “first purchase” discount can work but only if the site appeals to spontaneous purchasers.
- Extended warranties, like 12 months for used cars etc have proven to work.
- Overnight or rapid delivery works for buyers who seek immediate gratification
- Reports that have a “Top 10″ or are a “How to” often work well.
- Offering a “free audit” of a web site, loan or physical fitness works well.
- Waiving setup fees or “application fees” can work.
- A post sale “rebate” is often better then a discount as it appear more honest.
- Extending a subscription can work well. Buy 10 months and get a full year.
If you have any experiences you would like to share, we would love to hear them. Just leave a comment!