Remember the Google "quality score" when building landing pages
The Google “quality score” is a BIG issue if you want your site found in the Top 1 to 3 listings on the left hand side of a PPC program. This has just been updated in August 2007 and you can read Google’s explanation on this link.
While a poor score won’t knock you out - it will raise the minimum bid price - ouch!
Google goes even further with this Landing Page and Site Quality guidelines.
While all this stuff is useful and valuable we wish to add a few comments of our own.
If you use Audio, include a transcript. Google can’t “read” MP3’s
If your whole site is built in “Flash” you have a BIG issue. Google can’t see the Flash content.
Add text readable captions or image tags to images.
Avoid tricks and gimmicks like pop-ups, under’s and fling advertisements.
This should help you stay our of trouble and improve your quality score.