Links - what kind and from where?
One of the key tactics to receive a high organic search ranking is to have “in bound” links. (Note: recently Google changed their link value algorithm. They now rate an in bound link higher if it is not a reciprocal link).
So how and where do you get in bound links?
- Authority sites
- Blogs
- Articles
- Press releases
Of these, I like Blogs and Press Releases best. Authority sites are great - but usually take lots of work to get. Blogs are easier, as you can respond to a post. Articles can assist but often the search engines discount the value because of seeing “duplicate content”. Press release can cost money but they are usually an authority site and can get picked up in traditional media.
Avoid link farms, free for all (FFA) sites and other “black hat” tactics.
More about “links” in the next post. To be continued…..