Links to your landing page finishes the process, improves your organic ranking and increases conversion.
The best links are authoritative links. In link strategy the old saying is true. “Quality NOT quantity” is what works best.
Link building takes hard work. Usually you need to call the site owner you want the link from. Emails are not good enough - although with more and more blogs coming online these are an option.
In Australia, we run an Australian local search engine and your listing there will get a Page Rank 6 backward link. Not bad.
Commenting on other people’s blogs is another way to get some quality backward links. Don’t be overt in your linking, just include your landing page URL in your signature.
Lots of people recommend “blogging” as a way to drive traffic to your landing page, and I agree. Except we use the blog as the landing page. Need twenty landing pages? Start 20 blogs! The future is focused and that’s what you need to be, in your business and with your landing pages. Each keyword phrase needs and demands its own landing page.
Conversion on your landing page comes from focus.