Landing page optimisation elements
There really are only four major “on page” landing page elements for organic search indexes for your landing page. These are:
- Meta Tags
- Headings
- Alt Text
- and your copy!
Meta tags have lost heaps of value since their inception but it is still just plan old good web design to include these. There may also be some value in the coordination of the Meta title, description and keywords. These should all be different for each and every page that you have. Again, avoid generic titles and your company name for the opportunity to include your keyword phrase in all three.
Us H1, H2 and H3 headings to draw attention to key points (with your key word phrase) in them. You can see how we have done that throughout this landing page.
Wherever you use photos, screen pictures or images, always use relative alt tags, that again include some or all of your key words and phrase.
Lastly is your page copy, but I will address that in a separate post. Look for “fresh content is king” static content kills your landing page conversion rates.