Landing page conversions start with the Offer
For an offer to be real and honest, it needs to be based on a valid exchange of value. You and your prospect must both recognise the value of the exchange. The visitor is giving you their contact details and you need to give them some FRUIT. Fruit is an acronym for:
- Free
- Useful
- Informative, and
- Trust building
Your offer needs to focus on the search term phrase you are optimised for. It needs to be real FRUIT and have value in its own right. Remember, the visitor is giving you their contact details in an exchange of value. Make sure you “value” their details enough with a valuable offer.
In the about landing page conversion section of this landing page, we talk about the definition of what a conversion is. It is the collection of contact details that IS the conversion!
The BIGGEST mistake most people make with an exchange of value for contact details is asking for too much information. You only need the name, email address and phone number to start to build the business relationship. All other information can be gathered after after you have started to build the trust.
Land page conversion = contact details. Keep the formula foremost in your mind.