An NLP - no scrolling Landing Page
This landing page that you are viewing is built using “blogging” technology. There are alternatives.
At AussieWeb Conversion, you can see samples of single landing pages that are used from Google Pay Per Click AdWords ads. These pages are built using the principles of Neuro-Linguistic Programming and accessibility principles but forward by Jakob Nielsen, that is they do not scroll in standard screen resolution.
These type of pages have proved very successful, with conversion rates of 5% to 30%. Both the NLP and no-scroll elements are supported by the concept of an “exchange of value” as discussed in the Landing Page Conversion post.
Regardless if your page scrolls or not, applying NLP principles to your efforts will help with conversion, even if they do not embrace the published concepts of Search Engine Optomisation.
Remember, the desired outcomes are conversion, so not complying with all the SEO principles may be a viable alternative.