Landing Page Conversion

Here is a simple, yet effective way, to research the “best terms” to use for landing page optomisation.  Use the results of your PPC reports to target the best converting search terms!

Use this information to add, alter and refine these terms in your existing web site.  This will allow you to have both organic results, as well as positive ROI on your PPC. 

Don’t think that SEO and PPC are exclusive.  They collaborate in the overall performance of your online marketing.  They can and should work together.

Use the data you know that has a positive ROI for PPC to “tune” your web site and improve organic listings.

The Google “quality score” is a BIG issue if you want your site found in the Top 1 to 3 listings on the left hand side of a PPC program.  This has just been updated in August 2007 and you can read Google’s explanation on this link.

While a poor score won’t knock you out - it will raise the minimum bid price - ouch!

Google goes even further with this Landing Page and Site Quality guidelines.

While all this stuff is useful and valuable we wish to add a few comments of our own.

If you use Audio, include a transcript.  Google can’t “read” MP3’s

If your whole site is built in “Flash” you have a BIG issue.  Google can’t see the Flash content.

Add text readable captions or image tags to images.

Avoid tricks and gimmicks like pop-ups, under’s and fling advertisements.

This should help you stay our of trouble and improve your quality score.

Monte Huebsch - CEO of our AdWords qualified company.