Landing Page Conversion

The most important part of the link to your site, is the link!  The link needs to contain your key words to have real value. 

Let’s look at two examples:

1. We run a Local Search Directory in Australia and you can have a free listing in it, just follow this link:
2. Get a free listing in an Australian Local Search Directory.

So which is better? 

The second one is.  And here is why.  While the first one has a nice call to action, with “follow this link”, the link itself does not contain the keywords we want to optomise.

While the second one may lack the call to action, all our keywords are in the link AND the underlining of the text indicates to most web users that this is a “hyperlink”. 

The only real was to get high quality and search engine credit for your links is to make sure that they contain the keywords you are optomising for.

Monte Huebsch CEO AdWords Qualified individual.

One of the key tactics to receive a high organic search ranking is to have “in bound” links.  (Note: recently Google changed their link value algorithm.  They now rate an in bound link higher if it is not a reciprocal link). 

So how and where do you get in bound links?

• Authority sites
• Blogs
• Articles
• Press releases

Of these, I like Blogs and Press Releases best.  Authority sites are great - but usually take lots of work to get.  Blogs are easier, as you can respond to a post.  Articles can assist but often the search engines discount the value because of seeing “duplicate content”.  Press release can cost money but they are usually an authority site and can get picked  up in traditional media. 

Avoid link farms, free for all (FFA) sites and other “black hat” tactics.

More about “links” in the next post.  To be continued…..

This landing page that you are viewing is built using “blogging” technology.  There are alternatives. 

At AussieWeb Conversion, you can see samples of single landing pages that are used from Google Pay Per Click AdWords ads.  These pages are built using the principles of Neuro-Linguistic Programming and accessibility principles but forward by Jakob Nielsen, that is they do not scroll in standard screen resolution.

These type of pages have proved very successful, with conversion rates of 5% to 30%.  Both the NLP and no-scroll elements are supported by the concept of an “exchange of value”  as discussed in the Landing Page Conversion post.

Regardless if your page scrolls or not, applying NLP principles to your efforts will help with conversion, even if they do not embrace the published concepts of Search Engine Optomisation.

Remember, the desired outcomes are conversion, so not complying with all the SEO principles may be a viable alternative.

Monte Huebsch