Landing Page Conversion

It you have read this prelude http://www.landing-page-conversion.com/about/ then you are aware that successful landing page conversion needs an offer.  After years of working with “offers” below in no particular order are “lessons learned”.  Enjoy!

• An offer that is information, like a white paper or a research report is the lowest risk and achieves the highest rate of capture for many landing pages.
• If the site, after the landing page, sells physical good - free shipping is often a successful offer.
• If you offer a discount remember two key points.  Budget shoppers will leave you for a lower price.  They are never loyal.  Make sure your offer is an industry “best offer” as the visitor will do comparative shopping. 
• Value adds often beat a discount.  This is the McDonald’s “super size” me approach.
•  A “first purchase” discount can work but only if the site appeals to spontaneous purchasers.
• Extended warranties, like 12 months for used cars etc have proven to work.
• Overnight or rapid delivery works for buyers who seek immediate gratification
• Reports that have a “Top 10″ or are a “How to” often work well.
• Offering a “free audit” of a web site, loan or physical fitness works well.
• Waiving setup fees or “application fees” can work.
• A post sale “rebate” is often better then a discount as it appear more honest.
• Extending a subscription can work well.  Buy 10 months and get a full year.

If you have any experiences you would like to share, we would love to hear them.  Just leave a comment!